As much as I love the series “Mad Men”, the world is no longer dominated by these strong Alpha-male Madison avenue marketers. It is ruled by us, the either overweight or scrawny, non-athletic computer guys. The age of the internet has overtaken most of the business world, nowadays if you are not online then you are losing to the competition. Furthermore, companies and businesses can now be built virtually, which is actually the best way to do so.
Having your own business online can be a stepping stone to your upcoming multinational company. I am saying this, because the internet business is not only for the big companies, but is also an opportunity for young start-up businesses.
In order to start up with your very own online business, you must first investigate. Starting with asking your friends what they like, checking out what the market lacks, and what are the current needs of your circle. Of course this should also have a relation with your interest, so that you find the business venture as a fun and fulfilling endeavour. You may check out other websites that tells you the current trends of the market. Other option is to check what most people are searching online. Once you have this, you’re to also conduct a competitive scan to check who your possible competitors are.
With business that reaches clients all over the world being this easy to start-up, why would you even hesitate to try? Remember, if you have never tried you have never lived.
The New Mad Men
While the chances of you becoming a Don Draper, you will have to learn how to become a person who knows the tricks of marketing. In this day and age everything in business and sales completely depends on how well you can market your product, services, or website. It will become necessary for you to spend money on ads, strategically placed in different websites to attract traffic to your site. This is this generation’s way of your company saying “Hey we exist, and this is what we can offer you”, failing to market properly is practically a death flag for your business.
The marketing and presentation does not stop at the banners you make though, it goes to the level of design your website has. If you fail to keep the victors enter your website, you are doomed. If you do not have the skill to make a decent website, I suggest going with WordPress or any other website that offers a similar service. When the time comes that you are big enough though, I suggest making a professional website from scratch, hire a pro if you have to, it is a necessary investment.
If you successfully do this then all you need is the right product, service, or idea to truly make money online.
In a world filled with opportunities and the platform to reach customers literally all over the world, over 2 billion internet users, why would you limit yourself and not take advantage of what is available to you. It is time to try a new business online, you might just become the next Zuckerberg.